Green Innovation, Self-Efficacy, Entrepreneurial Orientation and Economic Performance: Interactions among Saudi Small Enterprises
نویسندگان
چکیده
The stiff competition in the market, and continuous pressures from various stakeholders such as customers, business owners, environmental authorities, society, general, to produce unique products services, protect environment, obtain competitive advantage continue challenge sustainability of enterprises especially small ones. Accordingly, minimize effect these challenges pressures, can improve their performance by directing practices processes towards developing innovative services that help a advantage, environment better market share. this study aimed explore necessary antecedents contributing green among Saudi Arabia. targeted sample 284 entrepreneurs across regions responses were collected with convenience through an online questionnaire. data analyzed using partial least squares structural equation modelling (PLS-SEM). findings revealed both entrepreneurial self-efficacy (GESE) orientation (GEO) have positive relationship innovation (GI). also reported GI mediates between GESE, GEO economic (EP).
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15031961